R&B superstar Craig
David is back with the visuals for his new single “Commitment,”
featuring Afrobeats queen Tiwa Savage.
Produced by Mike Brainchild, the song
blends Afrobeats, pop, and R&B, capturing the struggles of a relationship.
Both artists tell their side of the story. Craig as a man who feels
unappreciated and Tiwa as a woman who’s grown distant.
Craig
sings about putting in effort that goes unnoticed. “Every time I show you vibes
you cannot see it / Every time I tell the truth you don’t believe it,” he says
in the chorus. Tiwa responds, explaining her distance. “We fell in love
instantly. You’re a man on a mission. Stacking your paper. So I kept a distance
babe.” Even with the tension, there’s still a spark: “Mmm, but I still want it
all night. Undo this dress, show me your might.”
Speaking on Capital XTRA Breakfast, Craig explained how
the collaboration happened. “The song was about commitment, about a
relationship, and about what it’s like,” he said. “It’s all good — the romantic
phase. But what’s it like when you’ve got to dig deep, when you’re like, ‘OK,
it’s getting a bit tough here.’ And we were like, ‘But who could pan this?’ And
everyone unanimously, weirdly enough, said, ‘What about Tiwa Savage?’ I said,
‘Tiwa Savage!’”
He
continued, “So it all happened. So, then it was like, a case of just reaching
out… She came back so graciously, and she said the other day, ‘Listen, even if
the song wasn’t that great, like the 70% you’re done, I still would have jumped
on it.’ I was like, ‘This is love.’ So, she jumped on it, and next thing you
know, we’ve got this song that, for me, it sort of embodies both of our worlds,
and it feels legit, and it hits the right spot.”
Watch the visuals for “Commitment” below.
